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  • Writer's pictureGill Kelley

Minimise The Negative And Maximise The Positive - B Corp

Updated: Oct 16, 2023

In a world that is increasingly aware of the environmental and social challenges we face, there's a growing need for businesses to be more responsible and sustainable. One way to measure and encourage this responsibility is through B Corp certification, a globally recognised standard for socially and environmentally responsible businesses. To become a Certified B Corporation, companies must undergo a rigorous assessment that evaluates their impact in five key areas. In this blog, we'll take a journey through these five areas of B Corp assessment to understand what it takes to become a better business for a better world.


Business team working on B Corp assessment
Team meeting

1. Governance

At the heart of every B Corp is a commitment to ethical and responsible governance. This first area of assessment evaluates how a company's management and decision-making processes align with its mission and values. It examines issues like transparency, accountability, and the inclusion of stakeholders in the decision-making process.

Companies seeking B Corp certification need to consider whether their board of directors includes diverse perspectives, whether their legal structure supports their mission, and if they have established clear mechanisms for accountability. Ultimately, good governance is about ensuring that a company's commitment to being a force for good is embedded into its DNA.


2. Workers

Employees are the lifeblood of any organisation, and B Corps recognize the importance of valuing and supporting their workers. The "Workers" area of assessment delves into areas such as compensation, benefits, training, and overall workplace culture. A commitment to fair wages, diversity and inclusion, and employee engagement is essential for a successful B Corp. This assessment area challenges companies to consider their impact on the well-being of their employees and the broader community. Businesses are encouraged to create a workplace where employees feel valued, motivated, and can thrive.


3. Community

B Corps understand that they are part of a broader community and have a responsibility to give back. The "Community" assessment evaluates how companies engage with their local and global communities. This includes efforts to support charitable organisations, volunteering, and community development projects. B Corps are encouraged to be active in their communities, support social causes, and contribute to the well-being of the regions they operate in. By doing so, they become a positive force in the communities they serve.


4. Environment

The "Environment" area of assessment focuses on a company's environmental footprint and sustainability efforts. It evaluates practices related to energy efficiency, waste reduction, and responsible sourcing. Companies are challenged to set clear environmental goals and work towards reducing their ecological impact. B Corps understand that protecting the planet is essential for the long-term sustainability of both their businesses and the global ecosystem. By reducing their environmental footprint, B Corps contribute to a healthier, more sustainable world and minimise their negative impact on society as well as maximising the positive impact.


5. Customers

Last but not least, B Corps work hard to create value for their customers beyond just the products or services they offer. The "Customers" assessment area looks at how a company's products or services address social and environmental challenges. It also considers the transparency of marketing practices and efforts to promote responsible consumption.

B Corps aim to build relationships with customers based on trust, transparency, and a shared commitment to a better world. They see their customers as partners in their mission to create a more sustainable and equitable future.


In conclusion, the B Corp assessment, based on the five areas of Governance, Workers, Community, Environment, and Customers, is a comprehensive tool that measures a company's commitment to social and environmental responsibility. Becoming a Certified B Corporation is not an easy journey, but it's a vital one for businesses that want to be a positive force in the world.


The B Corp movement shows us that success doesn't have to come at the expense of people and the planet. By evaluating and improving their performance in these five key areas, businesses can become beacons of positive change, driving a new era of corporate responsibility. As we navigate the complex challenges of the 21st century, B Corps are leading the way, demonstrating that profit and purpose can coexist harmoniously in the business world.

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